Jesuit Communicators in South Asia (JESCOM), was started in 1974. It is a secretariat with an office at the Assistancy level as well as coordinators at the province and regional levels. The purpose of JESCOM is to assist Jesuit superiors in planning and policymaking regarding the communications apostolate. It also aims to foster a fraternity of Jesuits and lay professionals working in media, to build a fellowship among them and to create a common vision. JESCOM facilitates and supports media education for Jesuits in formation at every level, and youth in general, and students in our educational institutions in particular. The new thrust of JESCOM South Asia is to make communication "a major apostolic dimension of all our apostolates" (G.C.34: "Communication: A New Culture")